Robust mobile strategies are a must-have for convenience stores, and cover everything from marketing and social media to loyalty programs, ordering and payment. Here’s what you need to bolster your mobile technology program.

In Part 1 of this course, which covers best practices for a successful mobile technology program, we examine:

• How mobile technology programs should reflect the mission and goals of the company
• The reality of no one-size-fits-all solutions and what common successful elements are 
• How mobile technology programs should focus on what customers need and expect
• What distinguishes leaders versus laggards

In Part 2, which covers ideal uses of mobile technology, we examine:

• The use of mobile technology in marketing efforts
• The use of mobile technology in social media strategies
• The use of mobile technology to drive loyalty programs
• The use of mobile technology for ordering and inventory management
• The use of mobile technology to enable customer payments
• Practices for implementing a successful mobile technology program

Content for this course was developed by David Weldon. David is a technology and business journalist in the Boston area. Contact him at dweldon646@comcast.net.